• Simon Zryd

Value Driver 2: Growth Potential

Value Driver 2: Growth Potential

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The second driver is your company’s growth potential.

The owner of the company, when they think about their business, they want it valued based on what they've done in the past. Right? We're proud of what we've done in the past that's normal.

For example, the fact you won an Association Award or that you've got a 20 year business or that you're recognized for your reliability – whatever it is that you think you've done in the past.

But the hard truth of it is, that when a buyer comes in, they're not buying the past. They're not buying what you've done. They're really only buying one thing and that is: they are buying your future stream of profits – what this business is going to do in the future?

For you it's the end of the game. It's that finishing line. For them it's the start. It's a different frame of mind for them. They ask: What can this business do in the future?

So to drive up your score on growth potential you have to make the case and focus on what is the future potential of this business. Can it operate in a different market? Let's say you've been successful and market A. Is it possible to scale to market B, C and D?

Could you cross-sell additional products and services to your existing customer base? Are there ways that this could work in different cultural markets for example?

The answer to those questions is going to drive up your growth potential.

And to answer those questions you are going to know the 8 drivers of value that a businesses market value is determined by.

All you have to do is click this link and you can download our FREE report that goes into all 8 of those key drivers of value.

Click here to learn more: https://www.denverbusinesscoach.com/8vdebook

#ValueDrivers #ValueBuilder #Startups

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