Three Things Every Business Owner Must Know To Be Successful
Updated: Oct 6
It’s been almost three years since my family and I moved into our new home. That was also right around the time when I got serious about building a successful coaching business which of course took the majority of my time. Just recently, during my family's visit from Switzerland, I started to allow myself to think about all the “upgrades” and improvements that we want to make to our house. I realized that building a house and building a business have a lot of things in common.
When you build a home, you follow the specific steps outlined in the blueprint. And when you do, you build the home of your dreams. This applies to your business as well. In order to build a highly successful and profitable business, you need to develop a business blueprint.
As with most home blueprints, there are 3 major considerations that must be addressed to create that dream home. There's the foundation upon which the home will be built… there's the overall structure such as the walls and roof that creates and defines the interior living space… and finally there's the basic components that complete the structure such as plumbing, wiring and so on.
What you, the business owner, need to know…
A business is no different. There are 3 structural components that every business must have to attain success. The business must be unique (foundation)… it must offer value (structure) to prospects and clients… and it must be able to communicate (components) that it's unique and offers value.
The main reason prospects buy what you sell is that they "want" it. Prospects want to feel special, so they will buy a product or service that meets their "unique wants." If you can satisfy the wants of your prospects then they will buy it from you, but only IF you offer them the most value (compared to your competitors).
If you aren't unique, and you don't offer extraordinary value, then you're forced to compete solely on price. A business simply won't thrive unless it's unique, offers exceptional value and communicates both to prospects and clients.
Why you, the business owner, need to know this…
Highly successful businesses find ways to separate their business from their competition. They find ways that enable them to literally dominate their market. They learn the process that can make them unique; help them create extraordinary value and be able to communicate both of those in every marketing message they create.
Building a highly successful business is simple. In fact, it's nothing more than a step-by-step process. However, it does take some effort on the part of the business owner. Unfortunately, they don't know what they don't know, so they must find a way to gain the specific knowledge, skills and support they need to be successful. We help business owners establish a market-dominating position and create a thriving business.
Whether you work with us, or get help from someone else, the cost if you don’t act is…
You never clearly identify what your prospects "want" from your business?
You will spend the rest of your life competing on price. What will be the future costs to your business if that happens?
You won’t know how to innovate your business and/or if the innovations will produce a positive Return On Investment (ROI)?
The problem that most small business owners have is they don't understand how to make their business unique… create extraordinary value… or properly communicate their message to their prospects.
To your success,