• Simon Zryd

How A Purpose Statement Can Help You Be More Productive


Every successful business is based on a vision and a core purpose. As business owner you have long imagined the growth and expansion of your business before it actually occurs in reality. New entrepreneurs often start their business because they have a vision for how that business can serve a higher purpose. The business becomes a vehicle to express and serve that higher purpose.


We know that making money is essential to our business – if we do not run a profitable business, we don’t have a business, or at least not for long. But making money is secondary. It’s not ultimately what our business is about.

Purpose Statement

A business’ core purpose is a philosophical statement about WHY you're in business. It is determined by why you are passionate about your business. For example, Patagonia's (outdoor clothing) founder once exclaimed "Let my people surf" and that became their purpose statement. The purpose statement says a lot about your philosophy and style and puts "heart" into your business.

Your purpose should not be confused with specific goals or business strategies. Think of your purpose more like a guiding start on the horizon that you constantly follow, but can never quite reach. The purpose of a business usually does not change, but because you never fully achieve your purpose, a lot of change and innovation is inspired by it.

In order to identify your business’ purpose you can ask yourself questions like:

  • “Why are we doing what we are doing?”

  • “What is the reason we are in the business we are in?”

  • “What is our Passion for the business we’re in?”

  • "What’s our Higher Reason for being in this specific business?”

How Your Purpose Statement Can Help You Increase Your Productivity

As I am helping my clients more powerfully serve their unique purpose I see how easily we can get distracted from it. Sometimes we are not even aware anymore why we are doing what we are doing, or why we have the type of business we have, or even why we are in the industry we are in.

But without clarity about our business’ purpose and how specifically the things we are doing within our business are serving the higher purpose, we end up spending a lot of time, energy and focus on things that don’t really get us to where we want to go. We think these things are important, but truly they are not.

The power in articulating our purpose lies in being able to relate everything we are doing on a day to day basis to the purpose. You now can ask questions like:

Is what I am doing right now helping me to achieve my purpose? If not, then why are you doing it? If yes, how specifically is it helping? And how can I do more of that?

Becoming more productive is not just about becoming more efficient with the things we are doing. It’s about identifying the things that are really important and then doing more of those things. A core purpose gives you the needed framework to make this determination.

Now It's Your Turn!

If this blog post has inspired you to spend more time exploring your business’ core purpose I would love to hear from you! What is your purpose? Why are you doing what you are doing? Leave a comment below.

#BusinessDevelopment #Goals #Leadership #PersonalDevelopment

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