The Business Model Canvas

A global standard used by millions of people in companies of all sizes. You can use the canvas to describe, design, challenge and pivot your business model. It works in conjunction with the Value Proposition Canvas and other strategic management and execution tools and processes.

 

Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual chart with elements describing a firm's or product's value proposition, infrastructure, customers, and finances. It assists firms in aligning their activities by illustrating potential trade-offs.

The Business Model Canvas was initially proposed by Alexander Osterwalder based on his earlier work on Business Model Ontology. Since the release of Osterwalder's work in 2008, new canvases for specific niches have appeared.

 

The Business Model Canvas is a copyright of Strategyzer.com

A 2 minute overview of the Business Model Canvas, a tool for visionaries, game changers, and challengers. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.

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