Simon Zryd
Why Subscriptions Matter
Subscriptions are everywhere! In all sorts of industries you can now sign up for a subscription for everything from underwear to razor blades to pre-prepared meals. Music subscription services are ubiquitous; nobody buys music anymore, we simply sign up for subscriptions and stream away. At Starbucks, you can even get your coffee on subscription. We live in a world where subscriptions are king. Why are so many companies leveraging the subscription business model? The obvious