Amazon's Jeff Bezos. Photo by Amazon. Download our FREE eBook on the 8 Key Drivers of Value for your business here: https://www.denverbusinesscoach.com/8vdebook Do you have a billion-dollar business hiding inside your company? Asking customers to pay to join a special group of your best patrons can increase your revenue, encourage customers to buy new products and services from you, and provide a healthy boost to your cash flow. Just ask Jeff Bezos, the founder of Amazon.com

5 Ways To Attract The Attention Of An Acquirer In any negotiation, being the person who makes the first move usually puts you at a slight disadvantage. The first-mover tips their hand and reveals just how much he/she wants the asset being negotiated. Likewise, when considering the sale of your business, it is always nice to be courted, rather than being the one doing the courting. The good news is, the chances of getting an unsolicited offer from someone wanting to buy your b

Business Owner, I have a question for you: What is holding your company back from greater success? If you are not 100% sure what those things are, take a minute and focus on at least three circumstances, conditions, things or people preventing your company from achieving greater results. Do you have them clearly identified in your head? Now let’s look at your challenges. It wouldn’t be surprising if all three of your challenges are external to you. Most business owners tend

As small business owners we often think about our marketing. How can we attract more clients? How can we change our current materials and/or tactics to get better results? Why are people not responding to our message? Lack of results with our marketing campaigns can be very frustrating. Let’s talk about the 5 essential components that make up successful and reusable marketing campaign launch. Once we understand and implement these basics, we can use them over and over again.

A constant question for business owners? How do I bring in more business? What else can I do to increase revenues and profits? While strategic marketing campaigns are critically important, one of the fastest and most cost effective ways to grow your business is actually very simple: Ask for it. Many times we have heard, “Ask and you shall receive.” We even use that phrase ourselves when we talk to friends or colleagues. But when did you stop last to and evaluated how you inco

Important question for you: “How much thought have you recently given to how your clients actually make that all-important decision whether or not they will buy your product or service? Do you know what EXACTLY triggers them to buy or don't buy from you or your company? Many business owners think that most consumers are simply interested in price, when in reality other factors play an important role. The Best Deal Believe it or not, price is actually one of your prospects las

I’m not going to beat around the bush on this one: Your offer is the granite foundation of your marketing campaign. Get it right, and everything else will fall into place. Your headline will grab readers, your copy will sing, your ad layout will hardly matter, and you will have customers running to your door.Get it wrong, and even the best looking, best-written campaign will sink like the Titanic. A powerful offer is an irresistible offer. It’s an offer that gets your audienc

​ You can buy a cup of coffee at 7-11, the Corner Store, Dunkin Donuts and even McDonalds… and buy it for $3.50 less than you can at Starbucks. So I was wondering WHY are so many people Starbuck junkies? What I found out is that… Starbuck's didn't just happen to get "lucky." It was a very carefully planned and crafted “assault” that was years in the making. In most cases, when you sell a basic commodity such as coffee, you're forcing yourself into a market that competes on no

It’s been almost three years since my family and I moved into our new home. That was also right around the time when I got serious about building a successful coaching business which of course took the majority of my time. Just recently, during my family's visit from Switzerland, I started to allow myself to think about all the “upgrades” and improvements that we want to make to our house. I realized that building a house and building a business have a lot of things in common

Many businesses are started with a pure desire to do something good, to help people, in a new way, to provide services or products that help people. Often times entrepreneurs have a great vision and now want to put it to the test. But at times this exciting journey can be difficult, challenging and even lonely. To make sure that your vision becomes reality we need experts around us who make sure that we as individuals, and our business, is reaching its full potential. One of

Dear Business Owner, are you leaking money due to inefficient systems and shrinking profit margins? If so, then today’s blog post is perfect for you! We’ll talk about how to avoid this trap. In today's very competitive markets it is vitally important for your business to operate with healthy profit margins, otherwise you will never be able to move ahead. I'd like to introduce you to several strategies to increase your profit margins that can make a huge impact on the profita

Let me ask you a question: You were invited to a birthday party and you arrive a little early to help with getting everything ready. As you arrive you find out that there aren’t enough eggs for the birthday cake. What would you do? Most people would offer to go out and buy them, right? The cake needs to be finished and in order to do that we need eggs. I want you to start thinking like that for your business. If you need more customers then simply go out and "buy" them. Now p

Today we’ll talk about shameless self-promotion. That’s right, not just promotion, or marketing. No, shameless self-promotion! As we all know we are constantly bombarded with advertising, in every shape or form. If you are trying to copy what everyone else is doing, you can bet you or your business won’t get any attention. Self-promotion comes in many forms and you can use different tactics to get your name out there. Sometimes self-promotion has a negative connotation, but w

As business owners we have a lot of responsibility. Not only do we need our business to be successful and profitable to provide for our family, and ourselves but we also have a responsibility toward the welfare of our employees, the community and the environment. One thing that I am observing when coaching my clients is that a stronger distinction between the company’s interests and the personal interests of the owner needs to be established. Ultimately, for the company to be